- Beyond Virtual Reality Talk AA 12/10/2020 - NFF Exhibition Utrecht 25/09-3/10/2020 -  NFF Gouden Kalf Nomination Best Interactive 2020 - N E W S - N E W S - N E W S 



RESEARCH - RESEARCH - RESEARCH - PhD at the Academy of Fine Arts Vienna - Simulating Atmospheres - Research by Design - TACK - Communities of Tacit Knowledge -

Location-based VR Installations - XR Exhibitions - Soft Bodies - DESIGN - DESIGN - DESIGN - Weightless Bricks Act I: Production - Weightless Bricks Act II: Collaboration - The Talking Trees of Tallinn -

TEACHING - TEACHING - TEACHING - Co-founder of Virtual Fruits - Associate of Store London - XR Workshops - Summer School - AA Media Studies Course - Store After-School-Clubs -

Recording of AA Talk ‘Beyond Virtual Reality’ held on Monday 22/10/2020 via Zoom here


Based between Amsterdam and Vienna, Paula Strunden (Cologne, 1991) is an interdisciplinary designer who develops and builds multisensory mixed reality experiences.

By designing speculative room-scale installations and interactive 1:1 models, Paula explores possible futures of spatial computing and investigates how we can co-live, work and play within a hybrid physical/digital world. Since March 2020, Paula is affiliated to the Academy of Fine Arts Vienna conducting a PhD by design within the European research framework TACK (Communities of Tacit Knowledge in Architecture). 
︎︎︎ ︎︎︎  www.tacit-knowledge-architecture.com

DESIGN. Since graduating from the Bartlett UCL in 2018, Paula's mixed reality work has been exhibited at architecture and film festivals internationally as well as the Royal Academy of Arts, Eye Filmmuseum Amsterdam, MU Artspace Eindhoven and the Tallinn Architecture Biennale. As a partner of Soft Bodies, Paula developed together with John Cruwys the research-led design project Weightless Bricks (Act I & II) that has been generously supported by the Dutch Stimuleringsfonds for Digital Culture and nominated for The Netherlands’ most prestigious film award The Golden Calf (in Dutch: Gouden Kalf) in the catageory of Best Interactive 2020.
︎︎︎ ︎︎︎ ︎︎︎ www.softbodies.co.uk

TEACHING. As Associate of Store and co-founder of Virtual Fruits, Paula has been leading XR workshops at public high-school, universities and cultural institutions in London and abroad, such as Whitechapel Gallery, Zabludowicz Collection, Kunsthalle Vienna and Het Nieuwe Institut Rotterdam. She tutored at the Bartlett UCL summer school programme and teaches Media Studies at the Architectural Association in London.
︎︎︎ ︎︎︎ ︎︎︎ www.virtual-fruits.com


Thanks to all the wonderful collaborators & supporters:

Alexandra Anderson (Co-founder Virtual Fruits)
John Cruwys (Co-founder Soft Bodies)
Fabian Strunden (UX Design)
Kevin Pollard (Sound Design)
Jesper van den Ende (UX Coding)
Sofia Strunden (Graphic Design)
Bodo Neuss (Voice Over)

Stimuleringsfonds NL
HTC Vive Arts
Frame Magazine
Dutch Design Week
Open City Doc
Tallinn Architecture Biennale
MU Artspace
Royal Academy of Arts
Nederlands Film Festival
Eye Filmmuseum

Contact & CV      

For any questions or thoughts about potential collaborations, please get in touch:


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To read Paula’s full CV please click here.

Links to Talks      

+ TALK Emotional Landscapes and the Spaces Between Us at Immersive Kind 

+ TALK How will we live in 2040? at Dutch Design Weeks ‘DDW Talks: Future Living’ organised by Frame October 2019

+ SYMPOSIUM ‘The Talking Trees of Tallinn’ at TAB 2019 Symposium Beauty Matters. Just like love, it’s real. September 2019

+ TALK Soft Bodies retrospective at TAB 2019 Symposium Beauty Matters. Just like love, it’s real. September 2019

+ SYMPOSIUM ‘Weightless Bricks Act II: Collaboration’ at the Expanded Realties Symposium, Open City Documentary Festival London September 2019

+ SYMPOSIUM ‘Architecture of the Immersive Internet’ Symposium, organised by Inter.One tutors Lara Lesmes and C Fredrik V Hellberg together with James Taylor-Foster at the AA March 2019

+ TALK ‘Weightless Bricks Act I: Production’ at 'Constructing A Real Virtuality' at Royal Academy of Arts London February 2019


- for more images and videos please visit Vimeo / Instagram or LinkedIn - for more info - CONTACT - paula@strunden.com - ︎ ︎ ︎